About
About Juan
Senior ecommerce operator turned AI Commerce Builder.
Juan Robles is an AI Commerce Builder based in Mexico, working with brands, agencies and founders worldwide. His practice combines senior ecommerce judgment with the speed of AI-assisted execution.
Over the last years he has worked across Shopify, DTC brands, B2B catalogs, HubSpot flows, WhatsApp funnels and internal sales tooling — building the muscle to translate messy briefs into commercially useful digital assets.
Recognized as a Top 10% user on Lovable, Juan uses AI as an execution multiplier, not a replacement for strategy. Every sprint is anchored in a clear commercial goal.
Pillars
About Juan
Ecommerce fluency
Shopify, PDPs, CRO, bundles, storytelling.
AI execution
Lovable, prompt orchestration, rapid prototyping.
Growth systems
HubSpot, WhatsApp, CRMs, automations, dashboards.
UX + copy
Information design and message hierarchy.
Portfolio & track record
12+ years building digital commerce.
Founder of Verses.mx, former ecommerce lead at HONOR and Shopify consultant for leading LATAM brands. Now shipping with AI at sprint speed.
- Shopify dev shops
- 800+
- years in LATAM ecommerce
- 12+
- global Lovable builder
- Top 10%
- stack partner
- Shopify · VTEX · Odoo
Brands & clients
- HONOR
- Dormimundo
- Cimarrón
- Photobook
- Villarreal
- Redlemon
- Grupo Roga
- Verses.mx
Founder — Verses.mx
Shopify/VTEX migrations, applied AI for commerce and Odoo management for LATAM brands.
01Ecommerce Lead — HONOR
Go-to-market and digital operations for the LATAM launch.
02Shopify Consultant — Dormimundo
Growth, CRO and conversion assets on Shopify Plus.
03AI Commerce Builder — Lovable
Top 10% globally. Commercial prototyping at sprint speed.
04
Your brand on the next portfolio line?
Let's talk on WhatsAppOpening limited sprint slots each month
Opening limited sprint slots each month.
No endless meetings. No vague AI experiments. Clear sprint. Clear asset. Clear next step.